Top 5 Social Networking Apps in Kenya: Q4 2022 Performance

The fourth quarter of 2022 saw notable trends across the top social networking applications in Kenya. Here's a detailed look at the performance of WhatsApp Messenger, Telegram Messenger, Facebook, Messenger, and GBWA Version 2024.

WhatsApp Messenger

WhatsApp Messenger maintained a consistent weekly revenue of around $3 throughout the quarter, with a slight increase to $4 in the final weeks of December. Weekly downloads fluctuated, peaking at 165K in the week of December 19, following a mid-quarter dip to 76K in late November. Active users remained relatively stable, hovering around 11.4M to 11.7M during the period.

Telegram Messenger

Telegram Messenger displayed a varied revenue trend, starting at $100 and reaching up to $183 by the end of December. Downloads surged dramatically from 39K at the start of the quarter to a peak of 129K in late November. Active users showed a steady increase from 1.9M to approximately 2.3M by the end of December.

Facebook

Facebook experienced a steady revenue stream, averaging around $150 weekly, with minor fluctuations. Downloads saw a significant rise towards the end of the quarter, peaking at 116K in the week of December 19. Active users consistently increased, reaching 11.7M by the last week of December.

Messenger

Messenger showed a stable revenue trend, with minor fluctuations around $7 weekly. Downloads remained consistent, with a notable increase to 37K in the last week of December. Active users displayed a gradual upward trend, ending the quarter at approximately 3.7M.

GBWA Version 2024

GBWA Version 2024 saw varied weekly revenue, peaking at $107 in mid-October. Downloads remained relatively stable, averaging around 700 weekly. Active users showed a steady increase, starting at 885 and reaching over 2K by the end of December.

For more comprehensive insights into these trends, visit Sensor Tower.